This year's race-baiting ice cream product is...

.....Sweden's "Nogger Black," ice cream


have a look here

"Nogger" is apparently an existing ice cream product, an ice cream bar previously available in vanilla encased in chocolate, with a nougat center. Nogger Black substitutes toffee for the nougat and encases the vanilla ice cream in "crispy salty licorice." Which, in addition to everything else, sounds a lot less appetizing. (Northern European cuisine suffers from a regrettable impulse to make everything taste like herring.) Licorice is black, hence the dubiously entitled "Nogger Black."

Sweden's Centre Against Racism points out that the logo is rendered graffiti-style, which would seem to suggest that the association with black urban culture is deliberate. My guess is that GB Glace thought it was being "edgy" by emulating black hipsters who use the N word (but who certainly wouldn't condone its enunciation by any pale-skinned Swede). The company comes close to admitting this. "Even if the word 'black' in the logo is inspired by graffiti, we don't see anything wrong with that, nor about alluding to black culture or hip-hop," a GB Glace spokeswoman told Reuters. Not even when it's paired with a word that's one letter away from the most toxic racial epithet in the English language? "We certainly had no intention that the name, 'Nogger', would be associated with any negative word." This statement makes me want to summon a wide-eyed, rage-shaken, and magnificently dignified Sidney Poitier, circa 1966, to answer, "The word ... is Noggro!"